Privacy policy

Privacy Policy of www.laferramentabologna.com
This Website collects some Personal Data from its Users.

To view and download the complete Privacy Policy in PDF format, click here:
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🔍 Personal Data processed for the following purposes and using the following services:

🛒 Advertising

Google Ads enhanced conversions
Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)
Personal Data: Trackers; Usage Data

WhatsApp Business direct marketing
Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

📊 Analytics

Google Analytics 4
Personal Data: number of Users; session statistics; Trackers; Usage Data

📞 Contacting the User

Contact form
Personal Data: email address; Usage Data

Mailing list or newsletter

Personal Data: email address; Trackers; Usage Data

🖼 Displaying content from external platforms

Google Fonts and Google Maps widget
Personal Data: Trackers; Usage Data

💳 Handling payments

PayPal
Personal Data: email address; payment info; Trackers; Usage Data

American Express and Visa
Personal Data: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info; phone number; product interaction; profile picture; purchase history; shipping address; Trackers; Usage Data

Google Pay
Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

Mastercard
Personal Data: billing address; biometric data; data relating to the point of sale; email address; first name; last name; payment info; phone number; product interaction; profile picture; purchase history; shipping address; Trackers; Usage Data

Shop Pay
Personal Data: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info; phone number; privacy choices; product interaction; profile picture; purchase history; shipping address; social media accounts; Trackers; Usage Data

💬 Interaction with live chat platforms

Shopify Chat
Personal Data: contents of the email or message; Trackers; Usage Data

WhatsApp Business Chat widget
Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

📧 Managing contacts and sending messages

Mailchimp
Personal Data: email address; Trackers; Usage Data

🛠 Managing support and contact requests

WhatsApp Business customer support
Personal Data: Data communicated while using the service; Usage Data

🌐 Platform services and hosting

Shopify
Personal Data: device information; Trackers; Usage Data

🎯 Remarketing and behavioral targeting

Google Ads Remarketing
Personal Data: Trackers; Usage Data

🚫 Spam and bots protection

Google reCAPTCHA
Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

hCaptcha
Personal Data: Usage Data

🏷 Tag management

Google Tag Manager
Personal Data: Trackers; Usage Data

🔗 Traffic optimization and distribution

Cloudflare
Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

jsDelivr CDN
Personal Data: Usage Data

🚫 Information on opting out of interest-based advertising
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

📑 Further information about the processing of Personal Data
Selling goods and services online
The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

📞 Contact information
Owner and Data Controller
La Ferramenta di Bologna srl - via delle Moline 16/A - 40126 Bologna (Italy)

Owner contact email: info@laferramentabologna.com

Latest update: March 11, 2025

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