Founded by Paolo Bertacchi in 2012, La Ferramenta was created with the aim of redefining fashion by merging sneaker culture with contemporary design. This vision established a space where diverse styles and influences converge, encouraging creativity and individuality for customers of all ages worldwide. The team, composed of passionate and forward-thinking individuals, consistently seeks innovative ways to expand the boundaries of self-expression.

The story of La Ferramenta is deeply rooted in history. It is located in a building whose origins date back to the 14th century. Originally a convent situated beside a hidden river that still flows beneath modern constructions, the space was transformed into a hardware store in 1912. For over a century, it served as a community landmark, symbolizing resilience and tradition. As a tribute to this heritage, the original name, logo, and furnishings were preserved. Today, the store seamlessly blends its historic charm with a modern aesthetic, offering a shopping experience that stands out from the crowd.

Covering 150 square meters, La Ferramenta offers a curated selection of menswear and eyewear on the ground floor. The basement houses womenswear within the atmospheric setting of the original 14th-century icehouse, a proof of the commitment to integrate the past with the present.